Hired in February 2018, Brad Heidel handles the organizations marketing, corporate partnerships and advertising sales for Delta Waterfowl’s award-winning membership magazine, as well as for the organization’s website, digital and special media projects & Delta Waterfowls Duck Hunters Expo. In addition, Heidel works with industry conservation partners to increase the impact of Delta’s innovative programs such as First Hunt, Hen Houses, Predator Management, Working Wetlands and Waterfowl Research.
“Delta’s continued growth and the changing dynamics around our marketing and advertising activities necessitated that we realign and add another professional to our staff,” said Scot Petrie, Chief Executive Officer. “Brad came to Delta with extensive experience in the outdoors industry, along with a strong sales background and a passion for waterfowl hunting.”
Heidel has worked in the non-profit conservation world throughout his career. He began with the Minnesota Wildlife Heritage Foundation, then became a regional director for the Rocky Mountain Elk Foundation. He was director of corporate relations for Pheasants Forever and Quail Forever for 10 years, and most recently, has served as executive director of the International Hunter Education Association.
“Conservation is my passion,” Heidel said. “Hunters are the greatest conservationists in North America, and I enjoy working with them.”
Heidel grew up in southern Wisconsin, where he began hunting ducks and geese near the state’s famed Horicon Marsh as a youngster.
“As a lifelong waterfowl hunter, who better to work for than The Duck Hunters Organization?” Heidel said. “I want to help put more ducks over decoys and more hunters on the water.”
He lives just NW of Madison, Wisconsin, with wife, Karen, and a pair of Labrador retrievers, Snoop Dogg and Burger.