Delta Waterfowl Welcomes Scheels as a ‘Champion of Delta’ Corporate Sponsor

BISMARCK, NORTH DAKOTA — Scheels, one of America’s most prolific sporting goods franchises, has become a Champion of Delta Waterfowl Corporate Sponsor.

“I am proud to be able to continue to grow our support for Delta Waterfowl,” said Steve M. Scheel, chief executive officer of Scheels. “I love spending time hunting ducks in sloughs with my sons, friends and dogs, so I personally appreciate Delta’s excellent work to enhance waterfowling opportunities and to protect breeding duck habitat.”

Scheels was founded in 1902, when Frederick A. Scheel used $300 earned from his first potato harvest as down payment on a small hardware and general merchandise store in Sabin, Minnesota. Now based in Fargo, North Dakota, Scheels has expanded to 27 stores in 12 states, offering world-class brands and products — including an array of competitively priced duck hunting gear — backed by the trusted Scheels guarantee. In 2020, Scheels will open new stores in Dallas, Texas, and Eden Prairie, Minnesota. In 2021, Scheels will expand to Colorado Springs, Colorado.

“The Duck Hunters Organization is pleased to have Scheels as a corporate sponsor,” said Brad Heidel, senior director of corporate partnerships and advertising sales for Delta Waterfowl. “Like Delta Waterfowl, Scheels believes in making a difference on the local and national levels. That’s why the company has generously supported Delta’s chapter system over the years, and has now moved to broaden its impact as a Champion of Delta.”

Scheels is one of the largest sporting goods franchises in America, with more than 115 years of retail experience, and a superior quality of customer service and philanthropic support. Employee-owned and privately held, Scheels’ goal is to be the best retailer in the USA in the eyes and minds of its customers, associates and business partners. Visit

Delta Waterfowl is The Duck Hunters Organization, a leading conservation group working to produce ducks and ensure the tradition of duck hunting in North America. Visit

For more information, contact Brad Heidel at (651) 403-1772 or